In over 20 years being an entrepreneur, and now owning a few companies, I have weathered many storms. Times like these will make you or break you. The truth is, in time, markets have always returned. However, some interruptions require innovation to adapt your service, products, and business model to marketplace.
As I think about the times when my business should have failed, but instead grew, I ask myself: why has this happened over and over? How can two entrepreneurs in the same industry, in the same market in the same economy, have very different business outcomes? Why does one obtain more market share while the other simply evaporates?
