Steve Sims is the founder and CEO of the luxury concierge service Bluefish. In 2017, Sims published a book, Bluefishing: The Art of Making Things Happen. Sims grew up in East London and met his wife, Clare when he was 16 years old. Sims began his career as a Bricklayer in London. In 1980, Sims started a stockbroker job in London, where he worked for about 6 months.
He was transferred to Hong Kong but was fired, however, he stayed in Hong Kong and worked as a Doorman for a Night Club in the area, where he went to parties and met their attendees. He formed the network that would initially support Bluefish, his business today. Steve Sims has arranged many adventures for clients and has met many A-list celebrities as a result, including such names as Donald Trump, Sting, Andrea Bocelli, and Elon Musk.
Sims founded Bluefish in 1996. In 2003, Bluefish partnered with MBNA to launch its own credit card. In 2004, Bluefish was named the official concierge of L.A. and New York Fashion Weeks.
Sims’ current project features an app called Taste of Blue that offers a more accessible route to unique and luxury outcomes. Sims has been featured in over 30 TV shows, over 60 major publications, and has spoken at many events, including prestigious venues such as Harvard.
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