Greg is an author, public speaker, and leadership and business strategist. After earning his MBA from Stanford Business School, McKeown worked d for Heidrick & Struggles’ Global Leadership Practice. He then went on to form McKeown, Inc., his eponymous company, a leadership and strategy design agency based in California. According to the New Yorker, his strategies often revolve around minimalism. In 2012, The World Economic Forum inducted McKeown into the Forum of Young Global Leaders.

McKeown is the author of Essentialism: The Disciplined Pursuit of Less and co-author (with Liz Wiseman) of the Multipliers: How the Best Leaders Make Everyone Smarter. Both are New York Times bestsellers. His book Essentialism. is a business and self-leadership book that discusses how to figure out what is essential, how to eliminate what’s nonessential, and how to make it as effortless as possible to do what really matters. It includes concepts such as the “90 percent rule”, which encourages individuals to pay closer attention to those items they have a “more than ninety percent interest in” and to pay less attention other aspects of life.

His work also focuses on the importance of saying “no” in other situations as well. Part of his recommendation to help with this is a method of journaling by only recording days with a few sentences rather than longer explanations. His book Effortless: Make It Easy to Do What Matters is being published in 2021. He is also a blogger for the Harvard Business Review and LinkedIn’s Influencers Group. McKeown speaks on how to live and lead as an Essentialist.

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