With a tremendous amount of practice, Peter’s level increased dramatically, and he eventually became a sponsored player for Ektelon and turned pro. The discipline and dedication learned while playing at such a high level later fueled his success in business. His discipline, consistency, and competitive nature found he and his brother ranked as the No. 2 doubles team in the country.

It was racquetball and one fateful call that led to Peter running and soon owning his first health club. Before moving to Orlando, Florida to compete in the Sunbelt Tour, he called the owners of the local club where he practiced in Willmar, Minnesota. Even in his early twenties, Peter had a good head on his shoulders and knew the club was losing money. He pointed out to the owners that the manager they had in place was not engaged with the members or the community and didn’t understand the importance of delivering an exceptional customer service experience to its members. He told the owners if they ever wanted to turn things around to give him a call, and a year and a half later, they did.

Taunton’s accomplishments have been well-recognized by the business community. In 2010, he was named Ernst and Young “Entrepreneur of the Year.” His companies have also been featured in such prestigious industry lists as Entrepreneur 500, Inc 5000, Top Global and Franchise 500.

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