Brian Scudamore is an American–born, Canadian entrepreneur. He is the founder and CEO of O2E Brands, the parent company of 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. He is a regular contributor to Forbes, writing about small business ownership, franchising, and building corporate culture. His first book, WTF?! (Willing to Fail): How Failure Can Be Your Key to Success, was published in 2018.

In high school, Scudamore struggled with reading and had trouble completing a grade 8 math class. When he failed, he decided to drop out. Despite not finishing school, he persuaded Concordia University’s admissions department that he would be a good fit for their business program, and they accepted him.

Two years later, Scudamore left Concordia to attend the University of British Columbia to be geographically closer to his business. His father, Charles Scudamore, was disappointed when Scudamore dropped out of university in 1993 to focus on rubbish full time.

Scudamore’s first book, WTF?! (Willing to Fail): How Failure Can Be Your Key to Success, (2018) traces his journey through entrepreneurship, telling stories from his almost 30 years in business. In October 2019, Scudamore launched Founders Stories, a podcast about ordinary people starting their own exceptional businesses. In the podcast, Scudamore interviews a different franchise owner each week about their path to business ownership, from their decisions to start their business, to the celebrations and lessons that follow.

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