Personal branding has become more than just a buzzword, it’s a necessity in today’s competitive, digital-first world. The real challenge? Learning how to rise above the noise and leave a lasting impact.
In this episode of Build with Stephen Scoggins, Stephen sits down with Joseph Shalaby for a powerful conversation on what it truly takes to stand out in business and online. Joseph is the founder of E Mortgage Capital, one of the nation’s largest independent mortgage platforms, and a dynamic content creator whose videos consistently reach 30–40 million views each month across social media. With years of experience leading a major company while simultaneously building a massive digital presence, Joseph brings a rare perspective on how personal branding intersects with entrepreneurship, technology, and influence.
Together, Stephen and Joseph unpack how to create a personal brand that not only gains attention but drives real business results. From mastering AI tools to accelerate growth, to understanding how to use social media like a prime-time TV show, Joseph shares actionable insights that anyone, from entrepreneurs to creators, can put into practice. The conversation also dives deep into what strategies are working right now, and which outdated approaches may actually be holding you back.
If you’ve ever wondered how to position yourself as an authority, attract the right audience, or turn content into meaningful engagement, this episode is your roadmap. Joseph’s expertise in both building a high-performing company and crafting viral content makes this an invaluable masterclass in personal branding for the modern era.
Tune in now and discover how you can harness today’s tools, trends, and platforms to build a brand that lasts!