What if the strongest move a high achiever can make isn’t more hustle, but giving up alcohol?
As someone who has spent decades helping leaders, entrepreneurs, and everyday people build lives they’re proud of, I’ve learned this. Sometimes the most transformative breakthroughs come from the habits we’re willing to release, not the goals we’re trying to chase.
In this powerful and eye-opening episode, I sit down with James Swanwick, founder of Project 90 and creator of the upcoming documentary Attractively Packaged Poison.
James has become a leading voice in the alcohol-free movement, not because he hit rock bottom. Rather, it’s because he discovered how life-changing it can be when high performers remove the one thing quietly draining their clarity, confidence, and energy.
This conversation isn’t about shame. It’s not about labels. It’s about telling the truth.
Alcohol keeps more high achievers stuck than they’re willing to admit.
James and I dive into real stories. We discuss the woman who survived a campus shooting and rebuilt her strength without leaning on nightly drinks. We also cover entrepreneurs who didn’t realize how much alcohol was slowing their momentum until they stepped away from it.
We break down:
• Why going alcohol-free may be the ultimate performance advantage
• What Project 90 is doing to help leaders reclaim their edge
• How to become the “true alpha” by mastering your state, not numbing it
Whether you drink socially, occasionally, or you’ve simply questioned your relationship with alcohol, this episode will challenge the way you think.
My goal isn’t to tell you what to do. Instead, it’s to open a door to the version of yourself that’s fully present, fully powerful, and fully aligned with your mission.
If you’re ready to level up from the inside out, this conversation might be the catalyst you’ve been searching for.
Stay connected with James at jamesswanwick.com and follow him on Instagram @jamesswanwick.
And if this episode speaks to you, share it with someone who’s ready for their next breakthrough.