Pattern Tracker
This fills in automatically from every Discovery Matrix. After 15 to 25 interviews, look for what keeps repeating. Click a name to open that interview.
| # | Interviewee | Top Pain | Cost | Frequency | Urgency 1 to 5 | Buyer Y or N | Willing to Change | Questions |
|---|
What the Patterns Say
Answer these once your tracker is full. Be honest. The goal is truth, not confirmation of what you hoped to hear.
Write yoursThe Problem Statement
The gold is rarely "We need a [your product]." It sounds much more specific. Example from a creative production lane: "We need to turn one physical product into 50 on-brand pieces of shoppable content within 24 hours, without coordinating a traditional shoot." Use your customers' words, pulled straight from your matrices.
The complete statement
Why This Matters
Most organizations do not have an idea problem. They have a listening problem.
Before you build, price, or pitch anything, you need to understand the pain your customer is already paying for. Not the pain you assume they have. The pain they can describe, measure, and feel.
How to Use This Guide
Interview Ground Rules
Great discovery takes both strength and care. You need the Lion and the Lamb in the same conversation.
Five Rules
- Ask for stories, not opinions. "Tell me about the last time" beats "Would you ever."
- Do not pitch. The moment you start selling, they start performing.
- Write down their exact words. Their language becomes your marketing later.
- Follow the pain. When something sounds expensive or frustrating, say "Tell me more about that."
- Always ask for the next conversation. Question 45 is how 5 interviews become 25.
Listen for This
These statements signal a real, costly problem. When you hear something like this, slow down and dig in.
Your Data
Everything saves automatically as you type. Use the backup buttons to keep an extra copy or move your work.